This personal branding project is for toilet paper compressed tablets. The ideal space-saving traveling companion for the outdoors.

The logo sports a leaf inside of a water droplet. The logo itself explains the product. The leaf symbolizes the biodegradable paper and the outdoors; while the droplet symbolizes the water you add to the tablet to make it expand into the towelette. The name Cresca is a play on the Spanish word for “fresh” (fresca), and “grow“ (crezca) which is precisely what the product does. It grows and leaves you feeling fresh. The name came as a way to follow trends in other toilet paper brands which sport smooth sounding, abstract names.