This is a German-based chemistry company which sells premium lab equipment. Heidolph sold a variety of equipment like rotary evaporators, shakers, autoclaves, peristaltic pumps, overhead stirrers and more. I was responsible for creating tradeshow graphics, online web banners, and a variety of print materials, among other social media graphics like animations and infographics. I also took lead of the Life Science division, designing the organic look and feel and overseeing the branding.
I worked at Heidolph from May 2020 - April 2023
Life Science Product Catalog
An over 70 page catalog of products and benefits of the Life Science Solutions Lineup. This became the main catalog for the Life Science division.
Nature.com Banner Advertisements
Banner ad promotions of latest Life Science products. I made many ads, and these were for Nature.com, a well established scientific journal.
Tradeshow Backdrops
For events, I took charge creating graphics for our booths. These were large prints for our Chemsci and Lifesci divisions.
Business Cards
I used InDesign to create a fresh new look for our business card. Our 3 divisions have different products, so I used product icons suited for each one. Font sizes were carefully chosen to accommodate all names and titles
Icon Shirt
With the Icons, we also made some t-shirts which are very stylish and can be worn by anyone.
Hei-PROCESS Promo Notebook
This design was used on promotional items like notebooks as well as shirts. The simple graphic depicts our products working in unison.
Icon Swag
With the icons I created, I was able to create some cool merch for customers. These are great to hand out as thank you gifts or at events.
E-mail Campaign
I designed both internal and external emails. When creating an email, it is important take in account the audience retention and how users will navigate your email.
Life Science- Landing page
Heidolph needed a new webpage to outline our catalog of Life Science products. This is a snippet of the landing page I created to fit the needs of the company.
Infographics
Infographics are among my favorite designs to create. Information being put into visual form is a very effective way to speak to your audience.
Instagram Product Stories
I created dozens of product highlight stories for social media. It was a convenient way of getting across the features and specification to potential clients.
YouTube Thumbnails
I was in charge of our YouTube Channel. This meant creating professional thumbnails which aligned with our branding and goals. Here are some of the thumbnails produced for Heidolph North America.
An animation illustrating why Heidolph’s new S-Biosystems is better for cell cultures.
The Rotary Evaporator is Heidolph’s premiere product. I created an informational animation depicting how the Rotary Evaporator functions. This video became our YouTube channels most popular video.
The Autoclave Sterilizer line had many models with different functionality. My job was to edit a video to help explain these functions and model differences.
An explanation of how the Heidolph s-Biosystems works best for cell cultures.
Heidolph often needed short webinar promos for social media. I would animate them to make them more eye-catching
The Distimatic was a brand new product from Heidolph which aimed to automate the rotary evaporator process. We made several promotional materials highlighting this new product. Here is one video I created for the products launch.